FutureADHD

Low Conversion Rates

Despite good traffic, the website was converting less than 1% of visitors into customers. Product pages weren't effectively communicating value or building trust.

Poor Mobile Experience

Mobile visitors (70% of traffic) had particularly low conversion rates. The mobile experience wasn't optimized for the ADHD shopping journey.

Unclear Value Proposition

Product pages didn't clearly explain how the tools helped with ADHD challenges. Missing the emotional connection and practical benefits that drive purchases.

Trust Issues

Lack of social proof, testimonials, and clear return policies was creating hesitation among first-time buyers unfamiliar with the brand.

Customer Journey Research

Conducted research with ADHD customers to understand their specific shopping behaviors, decision-making factors, and pain points when buying online.

Product Page Optimization

Redesigned product pages with ADHD-friendly design principles: clear information hierarchy, reduced cognitive load, and focused decision-making.

Trust Building Elements

Added social proof, customer testimonials, clear policies, and educational content to build confidence and reduce purchase hesitation.

Mobile-First Optimization

Completely redesigned mobile experience with simplified navigation, thumb-friendly buttons, and streamlined checkout process optimized for ADHD users.

Conversion Rate Improvement

Overall conversion rate increased from 0.8% to 3.2% - a 300% improvement. Mobile conversion rate increased by 400%, significantly outperforming desktop.

Revenue Growth

Monthly revenue increased by 180% without additional ad spend. Average order value increased by 25% through better product bundling and upselling.

Customer Experience

Customer satisfaction scores improved by 85%. Cart abandonment rate decreased by 60%, and customer support inquiries about product details decreased by 40%.

Brand Trust

Customer reviews and testimonials increased by 200%. Repeat purchase rate improved by 35%, indicating stronger customer relationships and brand loyalty.

Reduced Cognitive Load

Simplified page layouts, clear information hierarchy, and minimal distractions. Essential information presented first with optional details available through expansion.

Clear Decision Making

Streamlined product options, clear pricing, and straightforward comparison tools. Reduced analysis paralysis through focused product presentation.

Visual Organization

Consistent use of colors, icons, and visual cues to help users navigate and understand information quickly. High contrast and readable typography.

Flexible Interaction

Multiple ways to access information (text, video, images). Accommodates different learning styles and attention spans without overwhelming users.

Value Proposition

Clear, benefit-focused headlines that immediately communicate how each product helps with specific ADHD challenges. Uses "problem-solution" framing.

Social Proof Integration

Customer testimonials, reviews, and user photos integrated throughout product pages. Real stories from ADHD customers building trust and relatability.

Educational Content

Short videos and guides showing products in use. Educational content about ADHD challenges and how the tools help overcome them.

Risk Reduction

Clear return policies, satisfaction guarantees, and customer support information prominently displayed. Reduced purchase anxiety through transparency.

Shopify Optimization

Leveraged existing Shopify platform with custom theme optimization, app integrations, and performance improvements without requiring a full rebuild.

Key Features

• Custom product page templates with ADHD-friendly design
• Advanced image optimization and lazy loading
• Customer review and testimonial integration
• Mobile-first responsive design
• Conversion tracking and analytics setup
• A/B testing framework for ongoing optimization
• Performance optimization for fast loading
• Accessibility improvements for neurodivergent users

Testing & Iteration

Implemented A/B testing for key elements and continuously optimized based on real user behavior and feedback from ADHD customers.

Shopping Behaviors

ADHD customers tend to research thoroughly but make quick decisions when confident. They value authenticity and clear, honest communication over marketing fluff.

Pain Points

Common frustrations include overwhelming product options, unclear benefits, and complicated checkout processes. They appreciate simple, straightforward experiences.

Trust Factors

Social proof from other ADHD customers is particularly powerful. They value recommendations from people who understand their specific challenges.

Mobile Preferences

Strong preference for mobile shopping, especially during evening hours when focus may be lower. Mobile experience needs to be particularly streamlined.