Google Ads ROI Calculator
Estimate how many leads and customers you could generate from Google Ads, and calculate your potential return on investment.
This calculator helps you understand if Google Ads makes sense for your business and what results to expect.
Calculate Your Google Ads ROI
Your Inputs
Typical: 2-5% for service businesses
Varies by industry and location
Lifetime value or average project value
Typical: 20-40% for qualified leads
Your Results
How This Calculator Works
Monthly Clicks
Calculated as: Monthly Budget ÷ Cost Per Click. This shows how many people will visit your website from ads.
Monthly Leads
Calculated as: Monthly Clicks × Conversion Rate. This estimates how many visitors will become leads.
Monthly Customers
Calculated as: Monthly Leads × Lead to Customer Rate. This shows how many leads become paying customers.
ROI
Calculated as: (Revenue Generated - Ad Spend) ÷ Ad Spend × 100%. Positive ROI means profitable campaigns.
How to Improve Your Results
Increase Conversion Rate
Better website design, clear calls-to-action, and optimized landing pages can double your conversion rate.
Improve Lead Quality
Better targeting and ad copy improves lead-to-customer rates, reducing wasted spend on unqualified leads.
Optimize Cost Per Click
Better Quality Scores and targeted keywords can reduce your CPC while maintaining or improving results.
Increase Customer Value
Better qualification and upselling can increase the average value of each customer you acquire.
Ready to Start with Google Ads?
If your ROI calculation looks promising, the next step is to ensure your website is ready to convert ad traffic effectively.