7 Things Every Website Needs to Generate Enquiries
A simple checklist for service businesses who want more leads from their website. If your website is missing these elements, you're likely losing potential customers.
Download this free guide to audit your website and identify quick wins for improvement.
The 7 Essential Elements
Clear Value Proposition
Visitors should understand within 5 seconds what you do and who you help. Your value proposition answers three questions:
- What service do you provide?
- Who do you help?
- What result do they get?
Quick Test:
Can a stranger describe your business after 10 seconds on your homepage? If not, your value proposition needs work.
Obvious Contact Options
Make it ridiculously easy for people to contact you. Every page should have clear, accessible contact information.
- Phone number visible on every page (mobile-friendly click-to-call)
- Contact form that's simple and fast
- Email address for those who prefer it
- Business hours and response times
Pro Tip:
Put your phone number in the header of your website. Mobile users should be able to tap and call without searching.
Social Proof
People trust other people more than they trust your marketing. Show evidence that you deliver results and have happy customers.
- Customer testimonials with names and photos
- Case studies with specific results
- Client logos or "As seen in" mentions
- Reviews and ratings from third-party sites
- Before/after examples of your work
Impact:
Websites with testimonials convert 34% better than those without. Social proof reduces purchase anxiety.
Mobile Optimization
Over 50% of your visitors are on mobile devices. If your website doesn't work perfectly on phones, you're losing half your potential customers.
- Text is readable without zooming
- Buttons are easy to tap with thumbs
- Navigation works on small screens
- Pages load quickly on mobile networks
- Contact forms are mobile-friendly
Quick Check:
Open your website on your phone. Can you easily find what you need and contact yourself? If not, fix it immediately.
Clear Services/Products
Visitors need to understand exactly what you offer and how it helps them. Vague descriptions lead to confusion and lost enquiries.
- Detailed service descriptions with benefits
- Pricing information (even if it's "starting from")
- Process explanation (how you work)
- What makes you different from competitors
- Who each service is best for
Remember:
Customers don't buy services - they buy solutions to their problems. Focus on outcomes, not features.
Strategic Calls-to-Action
Tell visitors exactly what to do next. Don't assume they'll figure it out on their own. Every page should guide them toward the next step.
- Clear, action-oriented buttons ("Get Free Quote" not "Submit")
- Multiple contact options throughout the site
- Contextual CTAs based on page content
- Urgency or scarcity when appropriate
- Low-commitment options ("Download Guide" before "Buy Now")
Best Practice:
Have at least one call-to-action above the fold (visible without scrolling) on every important page.
Fast Loading Speed
Slow websites kill conversions. Every second of load time increases bounce rates and reduces the chance of getting an enquiry.
- Pages should load in under 3 seconds
- Optimize images for web use
- Use quality hosting
- Enable browser caching
- Minimize code and plugins
The Numbers:
53% of visitors abandon sites that take longer than 3 seconds to load. Every 1-second delay reduces conversions by 7%.
Download Your Free Checklist
Get a printable PDF version of this checklist to audit your website and track your improvements.
7 Things Website Checklist (PDF)
Printable worksheet with scoring system
Ready to Improve Your Website?
If your website is missing several of these elements, don't worry - most businesses are in the same boat. The key is to start improving systematically.
Quick Self-Audit
Rate your website on each of these 7 elements (1-5 scale):
Good performance with room for improvement