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Google Ads
Capture demand from people already searching for your services.
Talk about Google AdsWhat it is
Google Ads puts your business in front of people who are actively searching for what you offer.
It’s one of the fastest ways to generate enquiries — when it’s set up properly and supported by a strong website.
We focus on quality leads, not just clicks.
Who it’s for
- You want faster enquiries than SEO alone can provide
- People are already searching for your services
- You’re ready to invest in paid traffic
- You want ads that actually lead somewhere useful
What’s included
- Campaign setup or rebuild
- Keyword research and targeting
- Ad copy creation and testing
- Conversion tracking setup
- Landing page alignment
- Ongoing optimisation and reporting
We don’t “set and forget”. Ads are reviewed and improved regularly.
How it works
- We review your website and current ads (if any)
- We define target services and locations
- Campaigns are built around real search intent
- Tracking is set up so enquiries are measured
- We optimise based on performance
Pricing
Google Ads is offered in three tiers based on campaign complexity and how aggressively you want to grow.
Ad spend is paid directly to Google.
Monthly management
| Package | Best for | Suggested Ad Spend | Monthly |
|---|---|---|---|
| Small | Simple local campaigns | $1,000–$2,500 | $1,000 |
| Medium | Multiple services or locations | $2,500–$5,000 | $1,500 |
| Large | Competitive markets or aggressive growth | $5,000+ | $2,000 |
One-off setup
| Package | Setup fee |
|---|---|
| Small | $800 |
| Medium | $1,200 |
| Large | $1,600 |
Setup includes:
- Account structure and campaign build
- Keyword research and targeting
- Conversion tracking setup
- Initial ad copy
- Landing page alignment
Notes:
- Ad spend is separate and paid directly to Google.
- Pricing depends on competition and campaign scope.
- Google Ads works best alongside website improvements and conversion optimisation.
- Most clients start with a Website & Growth Review to confirm priorities.
What it’s not
Google Ads won’t fix a weak website.
If visitors don’t understand what you do or can’t easily enquire, ads will waste money.
That’s why we focus on foundations first.
Success stories
Trophies
Wholesale trophies business struggling with expensive Google Ads campaigns that weren’t generating quality B2B leads. We completely overhauled their campaign structure with precise audience targeting and landing page optimization.
Results: 45% reduction in cost per acquisition, 200% increase in qualified leads, and built a scalable system for consistent B2B enquiries.
Michael Reid
Art gallery needing targeted Google Ads for specific artists and exhibitions. We implemented precise audience targeting to attract qualified art buyers and collectors.
Results: Improved conversion rates for art-specific searches, more qualified gallery visitors, and better ROI on ad spend.
Hey Zomi
Fashion brand looking to scale their Google Ads profitably. We optimized their campaign structure, improved ad creative, and focused on high-intent search terms.
Results: Scaled ad spend while maintaining positive ROI, increased conversion rates, and consistent sales growth from search traffic.
Next step
If you’re considering Google Ads, start with a Website & Growth Review or get in touch to discuss your goals.
Next step
If you’re not sure what to prioritise, start with a Website & Growth Review.
Website & Growth Review