Hey Zomi
Project Overview
Hey Zomi is a sustainable fashion startup creating contemporary clothing with ethical production practices. As a growing startup, they needed ongoing Shopify support and strategic guidance to scale their online operations.
We provide comprehensive Shopify management, strategic guidance, and growth support to help Hey Zomi scale from a small startup to a recognized sustainable fashion brand. The partnership includes technical support, marketing optimization, and business strategy.
The Challenge
Limited Technical Expertise
The founder had fashion industry knowledge but limited technical and marketing expertise. Needed guidance on eCommerce operations and digital marketing.
Scaling Challenges
As the business grew, they faced challenges with inventory management, order fulfillment, customer service, and marketing effectiveness.
Brand Positioning
Needed to differentiate in the crowded sustainable fashion market and effectively communicate their unique value proposition to customers.
Resource Constraints
As a startup, they had limited budget and resources. Needed cost-effective solutions that could drive growth without requiring large upfront investment.
Our Solution
Ongoing Shopify Management
Comprehensive Shopify support including theme optimization, app management, performance monitoring, and technical troubleshooting.
Strategic Guidance
Regular strategy sessions focusing on growth opportunities, marketing optimization, inventory planning, and business development.
Marketing Support
Guidance on social media marketing, email campaigns, content strategy, and customer acquisition optimized for sustainable fashion.
Operational Optimization
Help streamline operations including inventory management, order processing, customer service workflows, and shipping logistics.
Results
Revenue Growth
300% revenue growth over 12 months. Monthly recurring revenue increased from $5,000 to $20,000 through improved conversion rates and customer acquisition.
Customer Acquisition
Customer acquisition cost decreased by 40% while conversion rate increased by 150%. Built a loyal customer base with 35% repeat purchase rate.
Brand Recognition
Featured in major sustainable fashion publications. Social media following grew by 500% with high engagement rates and brand advocacy.
Operational Efficiency
Reduced order processing time by 60% through workflow optimization. Improved inventory accuracy and reduced stockouts by 80%.
Support Services Provided
Technical Support
Ongoing Shopify maintenance, theme updates, app management, security monitoring, and performance optimization. Quick response to technical issues.
Marketing Strategy
Development and execution of marketing strategies including social media content, email campaigns, influencer partnerships, and SEO optimization.
Business Advisory
Strategic guidance on business decisions including product development, pricing strategy, expansion planning, and investment opportunities.
Analytics & Reporting
Regular performance analysis, KPI tracking, and actionable insights to drive data-informed decision making and continuous improvement.
Growth Milestones
First 3 Months
Optimized Shopify store, implemented email marketing, improved social media presence. Achieved 50% revenue increase and established marketing foundation.
Months 4-6
Launched influencer partnerships, expanded product line, improved customer service. Achieved 100% revenue growth and built loyal customer base.
Months 7-12
Implemented advanced marketing automation, expanded into new markets, optimized operations. Achieved 300% total growth and established brand recognition.
Ongoing
Continue scaling with focus on international expansion, wholesale partnerships, and sustainable growth initiatives.
Startup Growth Insights
Lean Operations
Focus on cost-effective solutions that deliver maximum impact. Prioritize activities that directly drive revenue and customer acquisition.
Brand Building
Consistent brand messaging and values communication is crucial for sustainable fashion differentiation. Authenticity drives customer loyalty.
Customer Focus
Understanding customer needs and preferences drives product development and marketing effectiveness. Build community around shared values.
Scalable Systems
Implement systems and processes that can scale with the business. Prevent growth bottlenecks through proactive operational planning.
Client Feedback
"Having Skyrocket as our ongoing partner has been transformative for Hey Zomi. They don't just handle our website - they help us make better business decisions. The strategic guidance and technical support have helped us grow faster than we thought possible while staying true to our sustainable values."
— Founder, Hey Zomi
Future Plans
Hey Zomi continues to grow with our support, focusing on international expansion, wholesale partnerships, and new product lines. We're helping them scale sustainably while maintaining their ethical production standards.
Upcoming initiatives include expanding into European markets, developing a mobile app for enhanced customer experience, and exploring innovative sustainable materials and production methods.