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Meta Ads
Reach new customers on Facebook and Instagram with campaigns built around real business goals — not just likes and clicks.
Talk about Meta AdsWhat it is
Meta Ads (Facebook and Instagram) help you reach potential customers who aren’t actively searching yet — but are likely to be interested in what you offer.
Unlike Google Ads, Meta is interruption-based marketing. That means creative, messaging, and targeting matter just as much as budget.
We focus on building campaigns that generate enquiries — not vanity metrics.
Who it’s for
- You want to reach new audiences, not just people already searching
- Your business has a visual or lifestyle element (services, products, experiences)
- You’re ready to invest in paid traffic
- You want structured campaigns, not boosted posts
What’s included
- Audience research and segmentation
- Campaign structure and placements
- Ad copy and creative direction
- Pixel and Conversion API setup
- Retargeting configuration
- Ongoing optimisation and reporting
We don’t “set and forget”. Campaigns are reviewed and improved regularly.
How it works
- We review your website and current marketing
- We define audiences and campaign goals
- Campaigns are built with clear conversion objectives
- Tracking is set up so enquiries are measured
- We optimise based on performance
Meta Ads works best when your website clearly explains what you do and makes it easy to enquire.
Pricing
Meta Ads is offered in three tiers based on campaign complexity and how aggressively you want to grow.
Ad spend is paid directly to Meta (Facebook/Instagram).
Monthly management
| Package | Best for | Suggested Ad Spend | Monthly |
|---|---|---|---|
| Small | Simple local campaigns | $1,000–$2,500 | $1,000 |
| Medium | Multiple audiences or objectives | $2,500–$5,000 | $1,500 |
| Large | Multi-phase funnels & aggressive growth | $5,000+ | $2,000 |
One-off setup
| Package | Setup fee |
|---|---|
| Small | $800 |
| Medium | $1,200 |
| Large | $1,600 |
Setup includes:
- Audience research and segmentation
- Creative planning and copy variants
- Pixel & Conversion API setup
- Campaign structure and placements
- Tracking and reporting setup
Notes:
- Ad spend is separate and paid directly to Meta.
- Pricing depends on campaign complexity and objectives.
- Meta Ads works best alongside website improvements and conversion optimisation.
- Most clients start with a Website & Growth Review to confirm priorities.
What it’s not
Meta Ads won’t fix unclear messaging or weak websites.
If visitors don’t understand what you do or can’t easily enquire, ads will waste money.
That’s why we focus on foundations first.
Success stories
Hey Zomi
Fashion brand needing to reach new audiences and scale their social media advertising. We developed strategic Meta Ads campaigns with improved audience targeting and creative optimization.
Results: Scaled ad spend profitably, increased conversion rates from social traffic, and consistent sales growth from Facebook and Instagram.
Meelah Collections
Jewellery brand looking to build brand awareness and drive sales through social media. We created targeted campaigns that highlighted the emotional story behind their jewellery.
Results: Increased brand engagement, higher conversion rates from social media, and improved customer acquisition through Instagram and Facebook.
FutureADHD
Neurodiversity support platform needing to reach their community on social media. We built targeted campaigns that resonated with their audience while maintaining sensitivity to their mission.
Results: Grew community engagement, increased platform sign-ups from social channels, and built a supportive online presence.
Next step
If you’re considering Meta Ads, start with a Website & Growth Review or get in touch to discuss your goals.
Next step
If you’re not sure what to prioritise, start with a Website & Growth Review.
Website & Growth Review