Trophies
Project Overview
Trophies is Australia's leading supplier of awards, medals, and trophies for sports clubs, schools, and corporate events. They needed a scalable eCommerce platform to manage 20+ SKUs, streamline wholesale ordering, and serve both B2B and B2C customers.
We migrated them from a basic website to a comprehensive Shopify store with custom wholesale functionality, automated ordering systems, and improved customer experience for both bulk buyers and individual purchasers.
The Challenge
Complex Product Catalog
Managing hundreds of product variations with different sizes, materials, engraving options, and pricing tiers. The existing system couldn't handle the complexity.
Wholesale vs Retail
Serving two distinct customer types with different pricing, ordering processes, and support needs. The previous site couldn't differentiate between wholesale and retail customers.
Manual Order Processing
Heavy reliance on manual order entry, price calculations, and customer communication. This led to errors, delays, and limited scalability.
Mobile Experience
Poor mobile performance was losing customers who needed to quickly order trophies on the go, especially sports managers and event organizers.
Our Solution
Shopify Migration & Customization
Migrated to Shopify with extensive customization for wholesale functionality, product variants, and automated pricing based on order volume and customer type.
Wholesale Portal
Developed a custom wholesale portal with account approval, tiered pricing, bulk ordering tools, and reorder functionality for regular customers.
Product Configuration System
Built an intuitive product configuration system allowing customers to customize trophies with engraving, size options, and quantity discounts with real-time pricing.
Automated Workflow
Implemented automated order processing, inventory management, shipping calculations, and customer communication systems to reduce manual work.
Results
Revenue Growth
65% increase in online revenue within 6 months. Average order value increased by 40% through better product bundling and upselling.
Operational Efficiency
Reduced order processing time by 80% through automation. Manual data entry eliminated, reducing errors by 95%.
Customer Experience
Wholesale customer satisfaction increased by 85%. Mobile conversion rate improved by 120%, and overall cart abandonment decreased by 35%.
Scalability
Successfully handled seasonal peaks during award season with 3x normal order volume without performance issues or staffing increases.
Technical Implementation
Shopify Plus Platform
Utilized Shopify Plus for advanced features, API access, and scalability. Custom theme development with extensive app integrations.
Key Features
- Customer segmentation and wholesale pricing
- Advanced product variant management
- Custom engraving and personalization options
- Bulk ordering and quick reorder functionality
- Automated shipping and tax calculations
- Integration with inventory management system
- Mobile-first responsive design
- SEO optimization for product categories
Performance Optimization
Optimized for fast loading times, especially on mobile devices. Implemented lazy loading, image optimization, and caching strategies.
Development Process
Discovery & Planning
Analyzed existing customer behavior, order patterns, and pain points. Mapped out wholesale vs retail customer journeys and requirements.
Data Migration
Carefully migrated product catalog, customer data, and order history with zero data loss. Maintained SEO value through proper redirects.
Phased Rollout
Launched in phases to minimize disruption. Started with retail functionality, then added wholesale features, and finally advanced automation.
Training & Support
Provided comprehensive training for the team on the new system. Created documentation and ongoing support for smooth transition.
Client Feedback
"The new Shopify platform has revolutionized how we do business. Our wholesale customers love the easy ordering system, and we're processing orders in minutes instead of hours. The mobile experience alone has brought us so many new customers who need to order quickly between games."
— General Manager, Trophies
Ongoing Support
We provide ongoing support for the Trophies platform including performance monitoring, feature enhancements, and strategic guidance for continued growth.
Recent improvements include advanced analytics dashboard, customer segmentation tools, and integration with their accounting system for seamless financial management.