Harvey Galleries
Project Overview
Harvey Galleries is one of Australia's leading contemporary art galleries with locations in Sydney and the Hunter Valley. They needed a comprehensive digital platform to promote exhibitions, showcase artists, and sell artwork online.
We built a sophisticated website that serves multiple purposes: exhibition promotion, artist portfolios, artwork sales, and gallery visitor information. The platform bridges the gap between physical gallery experience and online art sales.
The Challenge
Complex Inventory Management
Managing thousands of artworks across multiple gallery locations, with varying availability, pricing, and exhibition schedules. Need to coordinate physical and online inventory.
High-Value Sales Process
Selling premium artwork online requires building trust, providing detailed information, and offering secure purchasing options for high-value transactions.
Artist Relationships
Need to properly represent artists, showcase their portfolios, and maintain professional relationships while driving online sales and exhibition promotion.
Gallery Integration
Connecting online experience with physical gallery visits, exhibition openings, and private viewings. Need to drive foot traffic while enabling remote sales.
Our Solution
Custom Gallery Platform
Developed a sophisticated website specifically designed for art galleries, with features for exhibition management, artist portfolios, and artwork sales.
Advanced Inventory System
Built a comprehensive inventory management system that tracks artwork across locations, manages availability, and synchronizes with gallery operations.
Immersive Exhibition Experience
Created virtual exhibition spaces that showcase current and upcoming exhibitions with detailed information, artist interviews, and preview capabilities.
Secure eCommerce Integration
Implemented secure high-value payment processing, artwork shipping logistics, and customer service systems appropriate for premium art sales.
Results
Online Sales Growth
150% increase in online artwork sales within 6 months. Average transaction value increased by 80% through better presentation and trust building.
Exhibition Promotion
Exhibition attendance increased by 45% through better online promotion and virtual preview capabilities. Artist engagement improved significantly.
International Reach
30% of online sales now come from international collectors, expanding the gallery's market beyond local and national customers.
Operational Efficiency
Reduced manual inventory management time by 60%. Automated many processes for exhibition setup and artwork promotion.
Platform Features
Exhibition Management
Comprehensive exhibition system with scheduling, artist information, artwork catalogs, virtual tours, and promotional tools.
Artist Portfolios
Detailed artist profiles with biographies, CVs, artwork portfolios, exhibition history, and video interviews.
Artwork Sales
Sophisticated eCommerce system for artwork sales with high-resolution images, detailed specifications, provenance information, and secure payment processing.
Gallery Services
Information about gallery locations, visiting hours, private viewing bookings, and art advisory services.
Technical Implementation
Custom Development
Built a custom web application using modern technologies to handle the specific requirements of art gallery operations and high-value sales.
Key Technologies
- Custom content management system for galleries
- Advanced image management and optimization
- Secure payment processing for high-value transactions
- Inventory management with location tracking
- Virtual exhibition and viewing room technology
- Artist and artwork relationship management
- International shipping and logistics integration
- Mobile-responsive gallery experience
Performance & Security
Optimized for high-quality image display and secure handling of sensitive customer and transaction data appropriate for the art market.
Art Market Considerations
Building Trust Online
Art buyers need confidence when purchasing high-value artwork online. Implemented detailed provenance tracking, artist verification, and transparent pricing.
Visual Presentation
High-quality imagery and detailed presentation are crucial for online art sales. Implemented zoom functionality, room preview tools, and detailed specifications.
Artist Relationships
Maintaining strong artist relationships while driving online sales requires careful balance. Artists have control over their presentation and pricing.
Market Education
Including educational content about artists, techniques, and market trends helps build collector confidence and supports sales decisions.
Client Feedback
"The platform Skyrocket built has transformed how we connect with collectors and promote our exhibitions. We're selling significant artwork online to international buyers we never would have reached before. The system handles the complexity of gallery operations while making it easy for collectors to discover and purchase art."
— Gallery Director, Harvey Galleries
Ongoing Evolution
We continue to enhance the Harvey Galleries platform with new features and optimizations based on collector feedback and art market trends.
Recent developments include augmented reality viewing tools, enhanced virtual exhibition capabilities, and expanded international shipping options to better serve the global art market.