Johnson Suisse
Project Overview
Johnson Suisse is a premium wholesale bathroom supplier serving builders, designers, and architects across Australia. They needed a modern website refresh to better showcase their extensive product range and serve their B2B customers more effectively.
We delivered a comprehensive website redesign that improved product discovery, streamlined the ordering process, and enhanced the professional presentation of their premium bathroom products. The project focused on B2B functionality while maintaining the premium brand positioning.
The Challenge
Outdated User Experience
The existing website was difficult to navigate, with poor search functionality and an outdated design that didn't reflect the premium quality of their products.
Complex Product Catalog
Thousands of products with multiple variants, specifications, and compatibility requirements. The previous site made it hard for trade customers to find exactly what they needed.
Mobile Accessibility
Builders and designers often need to check specifications and availability on-site. The old site wasn't mobile-friendly, limiting its usefulness for busy trade professionals.
Lead Generation
Poor conversion of website visitors into qualified leads. Missing opportunities to capture trade customer information and follow up on inquiries.
Our Solution
Complete Website Redesign
Modern, responsive design that reflects the premium positioning while improving usability for trade customers. Clean, professional aesthetic with intuitive navigation.
Advanced Product Search
Implemented sophisticated search and filtering system allowing users to find products by category, specifications, compatibility, and application requirements.
Trade Customer Portal
Developed a dedicated area for trade customers with pricing, bulk ordering capabilities, project management tools, and personalized product recommendations.
Lead Capture & Nurturing
Integrated lead capture forms, specification downloads, and follow-up systems to convert website visitors into qualified business opportunities.
Results
Lead Generation
180% increase in qualified leads from the website. Trade customer sign-ups increased by 150%, with higher conversion rates for premium products.
User Experience
Time to find products decreased by 70%. Mobile usage increased by 200%, with trade customers reporting the site is now their primary specification tool.
Customer Satisfaction
Trade customer satisfaction scores improved by 85%. Reduced support calls as customers can find information and specifications independently.
Brand Perception
Customer feedback indicates the new site better reflects the premium quality of Johnson Suisse products. Increased engagement with high-value product categories.
Key Website Features
Product Discovery
Advanced search with filters for product type, style, price range, specifications, and compatibility. Visual product comparison tool for similar items.
Trade Portal
Secure login area with trade pricing, project management tools, order history tracking, and personalized product recommendations based on purchase history.
Specification Downloads
Comprehensive technical specifications, installation guides, and CAD files available for download. Helps architects and designers specify products confidently.
Showroom Locator
Interactive map showing physical showroom locations with opening hours, contact information, and available product displays.
Technical Implementation
Custom WordPress Development
Built on WordPress with custom theme development for flexibility and scalability. Integrated with existing inventory management and CRM systems.
Key Technologies
- Custom product catalog and search functionality
- Integration with inventory management system
- CRM integration for lead management
- Mobile-first responsive design
- Advanced SEO optimization
- Performance optimization for fast loading
- Security features for trade customer data
- Analytics and conversion tracking
Performance & Security
Optimized for fast loading speeds even with large product catalog. Implemented security measures appropriate for B2B customer data and pricing information.
Design Process
User Research
Conducted interviews with builders, designers, and architects to understand their specific needs, pain points, and usage patterns when specifying bathroom products.
Information Architecture
Redesigned site structure based on how trade customers actually search for and specify products. Simplified navigation while maintaining comprehensive product access.
Visual Design
Created a clean, professional aesthetic that emphasizes product photography and technical specifications. Maintained brand consistency while improving usability.
Usability Testing
Tested with actual trade customers to ensure the new design met their needs and improved their workflow. Iterated based on feedback.
Client Feedback
"The new website has transformed how our trade customers interact with us. Builders and designers can now find exactly what they need quickly, and the professional presentation better reflects the quality of our products. We're seeing more qualified leads and our customers are much more self-sufficient, which frees up our team to focus on bigger opportunities."
— Marketing Manager, Johnson Suisse
Ongoing Support
We provide ongoing maintenance and support for the Johnson Suisse website, including performance monitoring, security updates, and feature enhancements based on customer feedback.
Recent improvements include enhanced mobile functionality, integration with new product lines, and advanced analytics to better understand customer behavior and preferences.